A Study of the Impact of Culture on Trust Determinants in eCommerce: A Cross-culture Comparison Study
نویسنده
چکیده
The aim of this study is to examine the impact of culture on the trust determinants in e-commerce. The study adopts two broad trust building foundations (cognitionand affect-based trust) from cross-culture literature, focuses on one wellestablished cultural construct (i.e., individualism-collectivism) as groups of culture, develops a theoretical model of cognition-based versus affect-based e-Vendor trust, and empirically tests the model using cross-cultural data.
منابع مشابه
Cognition-Based Versus Affect-Based Trust Determinants in E-Commerce: Cross-Cultural Comparison Study
The aim of this study is to examine the impact of culture on the trust determinants in e-commerce. Adopting two broad trust building foundations (cognition-based and affect-based trust) from cross-culture literature and focusing on well-established cultural constructs as groups of culture, this study develops a theoretical model of cognition-based versus affect-based e-vendor trust, and empiric...
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